Once set up, paid search ads will instantly drive traffic to your website. Unlike organic search results, you will be on the front page of search engines almost immediately if you use Google or Bing ads. You do, however, pay per click on your search ads. It is critical that your ad spend is directed toward clicks that result in conversions. Furthermore, it is critical that your cost per conversion (cpc) does not exceed the value of your customers.
Note: You should outsource PPC campaign management unless you are trained in it. Google
makes it simple to launch a Google AdWords campaign, but optimizing it for conversions