Black Friday Digital Marketing Strategies: 2022 Tried and Tested

The secret to sticking out in a sea of advertising is to plan a Black Friday digital marketing campaign. Consider this. Every store, whether physical or online, is an advertising opportunity. Customers are actively seeking them out. So, how do you capture their attention?

Black Friday Marketing Ideas 2022

Do you need some inspiration for Black Friday marketing ideas that will help your business grow?

Entrepreneurs see Black Friday as the most important day of the year, as it presents an opportunity to make a lot of sales and boost their business. However, there is also a lot of competition on this day, so it’s important to stand out from the crowd.

In this article, we’ll provide you with some of our favorite marketing ideas for Black Friday that are proven to be successful.

What is Black Friday?

In the United States, Black Friday is the Friday after Thanksgiving. The date for Black Friday 2022 is November 25.

The traditional start of the Christmas shopping season is Black Friday. The holiday is known as “Black” Friday because a large number of sales may put businesses “in the black” for the whole year.

On Black Friday, many stores offer big discounts and other special offers to entice shoppers to buy.

Why black Friday called white Friday in the United Arab Emirates?

The celebration is also known as “White Friday” in the United Arab Emirates. This is an acknowledgment of the region’s acceptance of Fridays as a day of worship and gathering of friends and family.

When is Black Friday 2022?

It is always the day following Thanksgiving. Even though it is not an official holiday, many individuals take the day off (except for those who work in retail). 

In 2022, Black Friday date- November 25th.

Small Business Saturday, Cyber Monday, and Other Events Following Black Friday

Other shopping holidays arose as the retail landscape changed.

Cyber Monday was created in order to extend the shopping season to internet retailers. Cyber Monday is on November 28, 2022, the Monday following Thanksgiving. Because many shops now offer online bargains, you’ll often find Black Friday Cyber Monday sales that are integrated or coordinated.

Small Business Saturday was created as a method for customers to support local small businesses while also reducing their carbon footprint by shopping locally. It is traditionally commemorated on the Saturday after Thanksgiving, the day after Black Friday. Small Business Saturday will be held on November 26, 2022 this year.

Finally, don’t forget about the numerous worthwhile NGOs. Giving Tuesday is the Tuesday after Thanksgiving and provides a chance for contributors to fundraise while feeling the holiday spirit of generosity. Giving Tuesday will be held on November 29, 2022.

Retailers have been in somewhat of an arms race to be the “first” to announce their Black Friday specials. Select retailers now open on Thanksgiving Day or offer early Black Friday specials as early as the beginning of November. Some people dislike being pushed to purchase on a holiday that is meant to be about giving thanks. Others may begin to shut out advertising messages that begin too early, so design your Black Friday marketing approach with caution and prior sales data in mind.

Top Tried and Tested Black Friday Digital Marketing Strategy for All Business:

When it comes to Black Friday marketing strategies, there is no one-size-fits-all solution. You understand your consumers and what works best for them. However, there are several tried-and-true tactics that might assist you with your Black Friday marketing approach.

Black Friday is one of the most popular shopping days of the year in America. This article lists some of the digital marketing strategies for this Black Friday. 

1: Optimize your site and content for mobile

Oftentimes, customers spend a lot of their time on their phone and less time on a desktop which means that you need to make sure that your website is optimized for mobile, whether it’s through responsive design or with an app.

2: Use social media to promote your deals and create buzz

Social media is one of the best ways to get out there and advertise your deals this Black Friday. You can use Facebook, Twitter, Instagram or any other platforms where you have an audience to get word out about what kind of deals they can look forward to on Black Friday. 

3: Become an affiliate –

Find a product or brand you love and partner with them! For some companies it makes sense to become an affiliate instead of driving traffic to their website. This allows you to generate income from your website and advertise a product you believe in.

4: Get creative with videos

Video marketing has never been more important than it is now and this Black Friday is the perfect time for companies to utilize video marketing techniques. You can create some clever videos that are engaging that can show off your brand or product, as well as make people want to buy what you’re selling!

5: Create an Affiliate Program

Some products or brands just don’t make sense to become an affiliate of and are better off as a company with an affiliate program. This allows other companies to partner up and market each other’s products in exchange for advertising fees that can then be passed onto consumers.


6: Use Email Marketing

Strategize your emails to show off the best deals and make them enticing to come and buy what you’re selling. If people love your emails they’ll want to buy what you’re selling again, whether it’s Black Friday or not!

Set up an email marketing campaign and watch your ROI rise and develop. On average, email generates a ROI of $36 for every dollar invested. This is higher than any other channel.

Who doesn’t like getting discounts and offers in their email every day? Set one up a few weeks before Black Friday with exclusive discounts for your members.

7: Have a referral program

Thanksgiving is the perfect time for a referral program. Create a discount code to share on social media and give it out to your friends or family, who will then go buy your product for yourself and you’ll get a small percent of the sale as well!

8. Make use of social media marketing to publicize your upcoming sales.

Social media is huge in today’s world. Use social media to drop hints about some of your best Black Friday sales or post about new products you’re coming out with during the holiday season. Some customers like the excitement of the hunt, while others prefer to plan ahead of time and take advantage of early bird bargains. You may attract both types of customers by promoting your deals on social media. You may tease out bargains on your feed by offering mystery offers,’ or you can share the specific details of your promos.

Businesses may generate anticipation and increase visitors to their locations on Black Friday by releasing previews of special discounts, countdown timers, and other compelling material. And  Social media is an excellent platform for connecting with clients and answering any queries they may have regarding your Black Friday promotion.

9. Black Friday Landing Page That Remains Active

Customers begin preparing their Black Friday purchasing strategy weeks or even months in advance, just as you prepare your Black Friday marketing. Create a Black Friday landing page that is accessible all year. During the off-season, you may utilize it to expand your email list and tease your impending Black Friday specials. Then, for simpler browsing, you may aggregate all of your live Black Friday specials on one page.

10. Contest

Because everyone enjoys feeling like a winner, you may utilize a contest to advertise your Black Friday discounts. A raffle-style promotion can entice people to join your email list and follow you on social media in the run-up to Black Friday. You may also have a Black Friday giveaway in which clients are chosen at random to win gifts. Hashtag contests are an excellent approach to increase brand recognition and create a repository of user-generated material for use as social proof.

As is customary, you can and should impose restrictions on the giveaway. For example, for every $10 spent, you may get one contest entry. Everyone has a chance to win, but consumers who place greater orders have a better chance.


Small Business Black Friday Ideas:

If you’re a service-based company or another small business with minimal margins, you may need to handle Black Friday differently than eCommerce retailers or product-based companies. Here are some ideas for small companies to market themselves on Black Friday.

1. Loyalty Points or Double Loyalty

Customers who return are the lifeblood of small businesses. So treat them well on Black Friday and Cyber Monday! Customers who are members of a loyalty or rewards program may be less attracted by discounts than new customers since they have previously tried your product or service and deemed it worthy of joining a loyalty club. However, they would most likely appreciate additional reward points on Christmas purchases they were already planned to make. That way, when the holiday rush is done, they may reward themselves.

2. Services for Personal Shopping and Gifting

Adding a personal touch to your customer service may go a long way toward providing value without undermining your products or service bundles. Your tiny business can make a statement during Black Friday.

3. Unique Experiences

Instead of or in addition to Christmas promotions, you may offer unique experiences to get visitors into your store or onto your website. Bookstores can provide autographed books just during the holidays. Wellness and beauty establishments might hold a special event that includes small makeovers or other services. Retailers of clothing or jewelry might hold a live flash sale on TikTok or other social media platforms.

Black Friday Advertising Suggestions:

Advertising on Black Friday and Cyber Monday might be difficult, but it can also be quite profitable. Here are some ideas for making the most of your Black Friday advertisements:

1. Audience Planning

If you wait until BFCM week to begin running sponsored advertisements, it will be too late and highly expensive to reach your customers. Begin creating your reengagement and retargeting audiences well in advance of BFCM. People who have interacted with a video or ad but have not yet visited your website are considered re-engagement audiences. People who have visited your website at least once after interacting with an ad, social media post, or search result for your business are considered retargeting audiences.

2. Intelligent Targeting

Because there is greater competition for all those clicks during the Black Friday shopping season, ads cost more. You don’t want to waste money on advertising to uninterested audiences. Target your advertising to individuals on your email list, people who have added things to their carts, and people who have interacted with your articles, videos, and other content.

3. Memorable Information

During BFCM, there will be a wave of advertisements fighting for viewers’ attention. So don’t squander your money or your consumers’ time with unnecessary copy or boring images. Get right to the point and make it obvious in your advertising what you’re selling, how buyers will benefit, and what bargains you’re giving.

4. Various Ad Formats

Although Black Friday is typically a time to stay with tried-and-true messaging, there is flexibility to innovate with ad type. Create and test a video ad, carousel ad, or dynamic advertisements on Facebook that show the things seen or left in cart by a specific person. 

5. Strategic Investing

Because of the increased competition, the cost per click rises during the Christmas shopping season. Make budgets for yourself ahead of time. Set budgets for distinct parts of your audience ahead of time. You may increase your ad budget right before BFCM, then reduce it once the initial surge of shoppers has passed. Don’t utilize all of your marketing cash at once; reserve some for holiday campaigns later in the month.

How to Run a Successful Black Friday Sale with Black Friday Marketing Strategy?

Whatever unique Black Friday marketing concepts you choose, the following are some general best practices for boosting your Black Friday promotion:

1. Make your own Black Friday deals:

Customers must expect great offers on Black Friday, so make yours stand out. However, you are not confined to providing discounts. It might be experiences, improvements, or just restricted quantity or availability. Make these discounts genuinely unique to Black Friday to be most effective. Customers will feel duped and will have a difficult time believing your business if you declare that these are the greatest prices of the year only to run a sale a few weeks after the holidays.

2. Begin your Black Friday marketing now:

Early Black Friday is only one day a year, but you have to prepare for it all year. Building your exposure, audience, and brand recognition are ongoing operations in your business, not one-time events.

SEO, or search engine optimization services , is a lengthy and continual process. The same is true for developing a social media presence and an email list. There is no better time to begin than now!

You should also use countdowns and previews across all of your marketing platforms to generate anticipation for BFCM.

3. Make the Most of Your Online Shopping Experience:

All of the greatest Black Friday marketing ideas and plans in the world will be rendered ineffective if your website goes down on the big day. Just as you should begin developing your audience and anticipation long before Black Friday, you should also ensure that your website is ready to go.

Consider optimizing aspects such as:

  1. Website loading time
  2. Checkout or reservation page
  3. Create and provide service pages
  4. Commonly Asked Questions
  5. Shipping and refund procedures for holidays

Prepare to Deliver Your Black Friday Offers

Make sure your company can withstand the increased sales volume caused by Black Friday. If you’re ordering more merchandise, double-check that the amounts are correctly reflected on your eCommerce platform. Consider your fulfillment strategy and customer service availability to guarantee that you can deliver on your promises.

Which Black Friday Ideas Do You Want?

We hope you discovered some ideas for Black Friday marketing strategies to attempt. You’ll need to discover the right mix of risk and reward for your company.

Whatever you decide, we’re here to assist you! Here are some of our favorite sites for marketing on Black Friday and throughout the year:

  • The Beginner’s Guide to Email Marketing will teach you all you need to know about this tried-and-true digital marketing method.
  • Many of the suggestions in this post may be implemented with the aid of our list of the Best Shopify Apps to Increase Sales.
  • The Ultimate SEO Guide will assist you in increasing your organic traffic and rating in search engines.

DPN Cloud Marketing Management is tailoring promotions to the proper consumers, and increasing conversion rates with the great marketing strategies. Start using black marketing tips today if you want to attempt any of the ideas on this list!

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